Bachelor studies
Marketing Management
3 years / 180 ESPB
Degree: Manager - Marketing manager

Curriculum for the academic 2010/2011 year

Marketing is concerned with the needs of the market, as well as with product and service profiling in line with the market potentials. Marketing also forecasts future market requirements and conducts research in market potentials and consumer attitudes. Integrated marketing communications, as an essential part of marketing, comprise: advertising and public relations (PR). This study program at METROPOLITAN University enables students to run these functions competently in any company, organization, or public institution, including jobs such as:
-Market analysis and research
-Brand development and positioning
-Strategy
-Communication with target market
-Management of logistics and distribution of goods and services
-Sales management
-Marketing strategies

Today's business environment is rather unpredictable, characterized by constant and quick fluctuations (of products, technology and knowledge). The program of METROPOLITAN University follows the most contemporary theory and practice, so students have an opportunity to discuss case studies from the contemporary context, as they are guided towards creating completely implementing solutions. A great number of classes that are practice-oriented, coupled with 300 hours of pinternship in companies, enable a graduate student to work on their own in every environment - from a marketing agency to a large corporation with complex organization and a great number of brands.